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Add a touch of glamour to your day with the stunning new T707 mobile phone from Sony Ericsson. This innovative phone radiates style and glamour with its unique, eye-catching light effects and gesture control to guarantee you will never be left in the dark!
Miami, USA – 26th March 2009 – Sony Ericsson today announced its latest mobile phone, the T707, with tennis star and style icon Maria Sharapova, who perfectly epitomises the phone’s sleek and elegant qualities.
The T707 truly interacts with the user – it lights up when you receive a call and you can personalise the light settings to each of your friends, so you always know who wants you. If you are too busy to answer, simply end the call with a wave of your hand over the screen – you can also do the same gesture to snooze the alarm – your very own magic wand!
“The T707 is my ultimate new accessory,” said Maria. “I am always on the go and I need a phone that is easy to use, and of course chic as well! I never miss a call with the eye-catching light effects and personalised pulsation settings and I love the fact that I can just wave my hand to mute a call using the gesture control. I can also use my practical and stylish Bluetooth™ Headset HBH-PV715 to take my calls, check my emails and blog to my website from the phone. It’s great to have a phone that looks good but also lets me keep up-to-date with everything I need.”
Perfect pixels for every pose
Coordinate the T707 to any outfit, as it comes in a rainbow range of three clam shells to suit every mood. Whatever you wear will be perfectly captured by the 3.2 megapixel camera, making sure that you stand out on screen as much as you do in real life. The photos can then be uploaded to your personal social networking site using the HTML web browser, so you and your friends can keep up to date wherever you are.
Customise your phone like your clothes
With the T707 you will never be left behind in the style stakes, as the 2.2 inch screen is waiting to be customised to your individual taste. The changing wallpaper themes will ensure that you are never caught wearing clashing colours! The theme also changes from day into evening, which is perfect if, like Maria, you need to match with everything from tennis whites to a little black dress.
Packed with extras, as one option is never enough…
This is one accessory you will never leave home without as the T707 packs in more extras than even your handbag. The FM radio and Bluetooth™ audio streaming will entertain you when you are out and about, and you can download music, games and ringtones at the touch of a button with PlayNow™ to ensure that boredom is something which happens to other people!
“The T707 is the next step in the style evolution from Sony Ericsson,” said Linda Schori, Global Marketing Business Manager for Style Category, Sony Ericsson. “Maria Sharapova is the perfect partner for us as she exemplifies not only elegance but also substance, just like the T707. It works hard and is also sleek, glamorous and desirable – a truly winning combination!”
Maria knows that all eyes will be on her this season and thanks to her new T707; she can rest assured that whatever she does, she will look stylish, glamorous and be in control of her life with just the wave of a hand.
The T707
The light of your life
• Unique pulsating notification and light effects
• Day and Night changing theme
• Gesture control for muting calls and alarm
• Capture moments with 3.2 MP camera
The T707 supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSDPA 2100. The
T707a supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSDPA 850/1900/2100. The T707 will be available in selected markets from Q2 in the colours Mysterious Black, Spring Rose and Lucid Blue.
The Sony Ericsson T707 at a glance
Camera
Music
Web
Communication
Messaging
Design
Entertainment
Connectivity
Organizer
Location-based services
Accessories
In-box:
Facts and Figures
Colours:
Main screen
External screen
Availability and versions
Networks
T707
T707a





London, UK - Sony Ericsson Mobile Communications (“Sony Ericsson”) today announced that Najmi Jarwala, President of Sony Ericsson USA and Head of Region North America (comprising the US and Canada markets), has chosen to leave the company at the end of March to pursue other career opportunities.
Commenting on today’s announcement, Dick Komiyama, President of Sony Ericsson, said, “Under Najmi’s leadership we have redefined our North American strategy, built operational excellence and strengthened our total presence considerably in this very important market. We are sad to see him leave Sony Ericsson after more than three successful years, but at the same time we wish him all the best for his future.”
"It has been an incredibly rewarding time for me and we have achieved a lot together in North America,” said Najmi Jarwala. “We have introduced an increasing number of new products, grown market share, built operator relationships and, perhaps most importantly, have laid the foundation for North America to play a key role in the long term growth and success of Sony Ericsson. I have been privileged to have led a team of passionate, creative and innovative people at Sony Ericsson and I wish them every success," he added.
A separate announcement regarding Najmi’s successor in his dual role will be made in due course. In the interim, and effective April 1st, Anders Runevad, Executive Vice President of Sony Ericsson and Head of Global Sales & Marketing, will take on the added responsibilities of President of Sony Ericsson USA and Head of Region North America.
Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.Despite tabloid-like gossip regarding the partnership between Sony (NYSE: SNE) and Ericsson (NSDQ: ERIC), it doesn’t sound like a break-up is on the horizon. Rumors have speculated that the two are disagreeing about everything from the handset maker’s product road map to how to stem its mounting loses. On Friday, Sony Ericsson warned that it will lose between €390 million ($533 million) and €340 million ($465 million) in the first quarter because of “weak consumer demand.” But Dow Jones (NYSE: NWS) reported today that Sweden’s Ericsson has no plans to abandon its joint venture. Spokesperson Minako Nakatsuma Olofzon: “We are committed to the joint venture…we haven’t changed our view on that.”