Hazel and Elm announced

Sony Ericsson has announced both Hazel and Elm today. Theses were codenamed Sunny and Susan, respectively. Both feature 5MP Autofocus cameras with Photoflash, splash proof, WiFi, aGPS, latest SE UI, Twitter, Myspace, Facebook apps, Quadband GSM/EDGE 900/2100 HSPA, both are Greenheart, and most intersting both have Noise Shield. This promises better voice quality and less background noise. Both also have a natural fit to them to feel more comfortable in hand. Hazel, the slider have a 2.6" QVGA screen with 16.7 million colors while Elm, the candybar features a 2.2" QVGA 262k color screen. Elm will be available in Q1 and Hazel in Q2.

Also announced is the VH700 which is a Bluetooth headset. It features duel microphones to eliminate background noise and is Bluetooth V2.1 compliant.





14 December 2009

• Two new GreenHeart™ phones and the first GreenHeart™ accessory – Bluetooth™ Noise Shield Handsfree VH700
• Sony Ericsson builds on its environmental heritage with new commitment to the GreenHeart™ strategy through its accessories portfolio

London, December 14, 2009: Today Sony Ericsson announces the Sony Ericsson Elm phone, the Sony Ericsson Hazel phone and the Bluetooth™ Noise Shield Handsfree VH700, the newest additions to the company’s GreenHeart™ portfolio. The two mobile phones and one accessory provide consumers with an expanded range of products to make an educated green choice without compromising on design and functionality.

“The Sony Ericsson Elm and the Sony Ericsson Hazel phones offer consumers a green choice without compromising on features or fun. These mobile phones also give consumers a better voice quality experience, with Noise Shield, Clear Voice and Intelligent Volume Adaptation. Both phones offer an easy-to-use social networking experience featuring the Widget Manager application, which allows users access to their social networking page via the stand-by screen and quickly switch between different social networks.” said Fortuné Alexander, Global Marketing Director at Sony Ericsson.
The Sony Ericsson Hazel phone and the Sony Ericsson Elm phone

Sony Ericsson has also announced today its ambition to making all of its accessories 100 per cent GreenHeart™ compliant by 2011.

“Building on the established heritage of our parent companies we have worked continuously to maintain our leadership position by committing to reduce our own CO2 emissions by 20 per cent and product life cycle CO2 emissions by 15 per cent by 2015.” said Mats Pellbäck Scharp, Environmental Director at Sony Ericsson.

“The Sony Ericsson Elm phone, Sony Ericsson Hazel phone and the VH700 are a testament of our continued commitment to the environment and are part of the ongoing roll-out of our GreenHeart™ strategy announced in June 2009.” continues Mats Pellbäck Scharp.

Steve Alder, General Manager Group and UK Devices for O2, said: “Offering Sony Ericsson GreenHeart™ phones to our customers has been a part of our strategy to integrate sustainability across all our products and services thereby helping our customers reduce their environmental footprint. As an industry it is essential we embrace innovation in this area and incorporating greener credentials across our product portfolio is certainly a focus for us moving forwards.”

The Sony Ericsson Elm phone, the Sony Ericsson Hazel phone and the VH700 all benefit the environment and help reduce CO2 emissions through:
• Recycled plastics
• E-manual in phone
• Free from hazardous chemicals
• Low power consumption charger (EP300 GreenHeart™)
• Walk Mate eco application
• Green calculator
• Minimized packaging
• Condensed user guide (VH700)
• Waterborne paint (VH700)

Both phones announced today will be shipped with a GreenHeart™ personal handsfree; the Stereo Portable Handsfree HPM-60J, which is a step towards reaching the 100 per cent GreenHeart™ accessories goal.

The Sony Ericsson Elm phone and the Sony Ericsson Hazel phone - Designed for life and more
• Quality voice – noise shield, clear voice and intelligent volume adaptation
• Natural fit – human curvature and ergonomic keypad fits in the palm of a hand
• Feel secure – back up your personal information over the air on Sonyericsson.com
• Social networking the easy way – easily switch to Facebook™, myspace™ and Twitter
• 5.0 megapixel autofocus camera – snap friends and family and upload images to blogs and websites
• Essential guide – Google™ search and Google™ Maps, Wisepilot™, turn-by-turn navigation with AGPS and 10 days free weather forecast with Accuweather
• Media player – get a rich media experience

The Sony Ericsson Elm phone and the Sony Ericsson Hazel phone support GSM/GPRS/EDGE 850/900/1800/1900 and HSPA 2100/900. The Sony Ericsson Elm phone will be available in the colours Metal Black and Pearly Rose from Q1 2010. The Sony Ericsson Hazel will be available in the colours Superior Black and Passionate Rouge from Q2 2010.

Bluetooth™ Noise Shield Handsfree VH700
• Create your own phone booth
• Dual microphone Noise Shield eliminates background noise
• Hear every word, everywhere with Intelligent Voice adaptation
• Bluetooth™ - wireless freedom
• Wirelessly connect to two phones simultaneously with this clip-on handsfree

Bluetooth™ Noise Shield Handsfree VH700 will be available in the colours Black. Silver/White, Pink/White and Red/White from Q2 2010.

The Sony Ericsson Elm phone and the Sony Ericsson Hazel phone at a glance

Camera

• 5 megapixel camera
• Up to 4x digital zoom
• Auto focus
• Face detection
• Geo tagging
• Photo feeds
• Photo fix
• Photo flash (LED)
• Send to web
• Smile detection
• Video light
• Video recording

Music

• Album art
• Bluetooth™ stereo (A2DP)
• Media player
• MEGA BASS™
• Music Tones (MP3/AAC)
• PlayNow™
• SensMe™
• TrackID™

Web

• Access NetFront™ Web browser
• Bookmarks
• Google™ search (from standby)
• Web feeds

Voice

• Intelligent volume adaptation
• Clear voice
• Noise Shield
• HD Voice ready*
• Polyphonic ringtones
• Speakerphone
• Vibrating alert
• Video calling
• * designed to support AMR-WB technology during the product lifecycle

Messaging

• Conversational messaging
• Email
• Microsoft® Exchange ActiveSync™
• Instant messaging
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)
• Unified messaging

Design

• Auto rotate
• Light
• Media Browser
• Navigation key
• Picture wallpaper
• Splash resistant
• Wallpaper animation

Entertainment

• 3D games
• Facebook™
• FM radio with RDS
• Java
• MySpace™
• Tracker
• Twitter™
• Video streaming
• Video viewing
• Walk Mate Eco
• Widget Manager
• YouTube™

Connectivity

• Bluetooth™ technology
• Modem
• PictBridge
• Synchronisation
• USB mass storage
• USB support
• Wi-Fi™

Organizer

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Location-based services

• A-GPS
• Google Maps™
• Wisepilot™ turn-by-turn navigation*

*The service may not be available in every market.
For more information, go to www.sonyericsson.wisepilot.com

Accessories

In-Box:

• The SonyEricsson Elm/ Sony Ericsson Hazel phones
• Battery
• Micro USB Charger EP300 GreenHeart™
• Stereo portable handsfree HPM-60J GreenHeart™
• E-manual

Optional:

• Bluetooth™ Noise Shield Handsfree VH700

Facts and Figures

• The Sony Ericsson Hazel phone: Size: 102.5 x 49.5 x 16 mm
• Weight: 120 grams
• Colours: Superior Black and Passionate Rouge
• Main screen: 16,777,216 colour TFT
• Resolution: 240 x 320 pixels
• Size: 2.6 inches
• Phone memory: Up to 280MB
• Memory card support: SanDisk microSD™
• Talk time GSM/GPRS: Up to 10 hrs
• Standby time GSM/GPRS: Up to 430 hrs
• Talk time UMTS: Up to 4 hrs
• Standby time UMTS: Up to 450 hrs
• Video talk time: Up to 3 hrs
• The Sony Ericsson Elm phone: Size: 110 x 45 x 14 mm
• Weight: 90 grams
• Colours: Metal Black and Pearly Rose
• Main screen: 262,144 colour TFT
• Resolution: 240 x 320 pixels
• Size: 2.2 inches
• Phone memory: Up to 280MB
• Memory card support: SanDisk microSD™
• Talk time GSM/GPRS: Up to 10 hrs
• Standby time GSM/GPRS: Up to 430 hrs
• Talk time UMTS: Up to 4 hrs
• Standby time UMTS: Up to 446 hrs
• Video talk time: Up to 3 hrs
• Availability and versions
• Networks:
• HSPA 2100
• HSPA 900/2100
• GSM/GPRS 850/900/1800/1900

Bluetooth™ Noise Shield Handsfree VH700

Facts and figures

• Talk/standby time: 5/250
• Length: 45.45mm (Main body)
• Weight: 16.74g
• Colours: Black, Silver/White, red/White and Pink/White
• Connector: Micro USB
• Answer/End button: Yes
• Volume button: Yes
• Wearing style: clip-on
• Bluetooth™ version: 2.1

Legal
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2009

The Liquid Identity logo is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.

Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson’s strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications. For more information, please see: www.sonyericsson.com/press.

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